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Hey Girl is a conceptual fitness brand whose goal is to make women's fitness journey's manageable. Hey Girl products feature Dynamic Data Visualization through a 3-part series of yoga mat designs. The data in the designs communicate that growth or change happen over time. The deliverables for this product include a brand identity system and product design.


Cotton Bro Studio, Woman in Black and White Tank Top and Black Shorts Lying on Brown Wooden Floorr, Photograph, Pexels.

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